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What is "Blue Beauty"?

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What initially began as "Project Blue Beauty" by Jeanie Jarnot, founder of Beauty Heroes, blue beauty is a sustainability movement that supports environmental and ocean conservation by using reef-safe ingredients with a goal toward zero-waste packaging. In other words, "Itís all about protecting our oceans," says Anna Brightman, co-founder of UpCircle Beauty. Essentially, it means safe, sustainably sourced, and ocean-safe ingredients in collaboration with reused, recyclable, or refillable packaging. Ingredients like oxybenzone (often found in chemical sunscreens), teflon (detected in pressed powder or mascara), and silicones (used in creams, shampoos, and conditioners) are just

The industry eliminated things like micro-beads (though still sold at places like the Dollar Store) and has made other changes, but there is still a long ways to go with over 500 million cosmetic containers disposed of in the U.S. every year. Only perhaps 6 percent of plastic gets recycled.

Blue Beauty vs. Green Beauty

While both blue and green beauty exist under the same sustainability umbrella, they reside in slightly different subsets. Green beauty refers to beauty products that are produced using clean, sustainably sourced ingredients with the aim of being better for both our skin and the environment.

Blue beauty, on the other hand, aims specifically to reduce the negative impact of products and packaging on our oceans and marine life. "It's about cleaning up our oceans by using reef- and ocean-safe ingredients, avoiding any chemicals that are harmful to our ocean life, adopting a zero-waste policy, avoiding the use of plastic packaging entirely, and offering refillable and reusable options," says Jill Turnbull, founder of Jill Turnbull Beauty.

In other words, the green beauty and blue beauty movements are both championing the same cause: sustainability. "Both fight to reduce emissions, prevent pollution and waste, and reduce energy," says Trunbull. "Ultimately, the planet needs both green and blue beauty. We cannot increase our carbon footprint much further without inducing severe climate change, and we cannot contaminate our oceans through our rivers with industrial and consumer waste," she adds.

If you would like to read further on the subject, a search for "Blue Beauty" will provide much more information.

Blue Planet Pharma Corp. embraces the blue beauty movement, although as a brand new company we cannot do everything perfectly, though that goal is our ultimate intent and the primary reason for our name, and the names of all of our products which begin with "Blue" not just as an association with the company name and to create a family of products providing stronger trademark protection, but because we truly embrace the blue beauty movment.

Control Date: 06/13/2022-03/13/2023

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